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Bring a Sports Excellence Centre to your town.

SFG is establishing a Sports Excellence Centre in every tehsil and block of every district in India. If you have land, an institution or a ground — we bring the infrastructure, the coaches and the certification.

A Sports Excellence Centre turf
Swimming pool at a Sports Excellence Centre
Sports infrastructure built by SFG
Sports Excellence Centre

One partner. A 360° multi-sports solution under one roof.

Under the SFG Affiliation Program, your school, college, academy or ground becomes an SFG Sporting Academy Excellence Centre (SSAEC) — carrying our name, our curriculum, our coaches and our certification.

  • We build the infrastructure. International-standard grounds, synthetic courts and approved artificial turfs.
  • We supply the coaches. From a pool of 1,000+ sport-specific trainers, physiotherapists, nutrition experts and data analysts.
  • We bring the curriculum. A structured sports and physical-education syllabus that integrates without disturbing academics.
  • We certify the students. SEAP and SKILL Ready! certificates, tied to the Ministry of Skill Development and Entrepreneurship.
  • We handle participation. 100% of players entered into district, state and national tournaments through the year.
Term
5–10 years
Territory
Tehsil / block
Infrastructure
Free of cost
Model
PPCP
Who can apply

Membership eligibility

The programme is open to institutions and organisations that have — or can secure — sufficient land for at least one sport.

Schools

Any medium, KG through to PG, looking to make sport a real part of the school day rather than an afterthought.

Colleges

Junior, degree, engineering and medical colleges wanting a credible sports programme and inter-college representation.

Sports academies

Existing private or public academies and training complexes that want infrastructure, coaches and a recognised certification route.

Companies & NGOs

Private and public companies, charities, NGOs and civil society groups investing in community sport.

A centre needs enough land for at least one sport. If you are unsure whether your site qualifies, call us — we will inspect it before you commit to anything.

What you get

Why institutions partner with SFG

WITHOUT A PARTNER

The position most institutions are in

  • Sport is extra-curricular, so it is never given real importance.
  • No valid sports ground or usable infrastructure on site.
  • One PE instructor expected to handle 300–1,000 students.
  • No gender-based, age-based or skill-based training is possible.
  • No talent identification or development mechanism.
  • No sports technology involvement, and no performance data.

No infrastructure + no training + no participation = no results.

AS AN SFG CENTRE

What changes in the first year

  • International-standard grounds, synthetic courts and approved turfs at nominal cost.
  • Sport-specific experts and coaches, so training sessions actually produce output.
  • In-depth performance analysis for every child.
  • City-wide inter-school leagues and regular events hosted at your campus.
  • Sports personalities invited to speak with your students.
  • Student exchange programmes with other schools in the network.
  • Your institute represented as a brand, with increased footfall.
Investment

How the partnership is costed

SFG carries the infrastructure cost. That is the point of the model — we can invest significantly more than a single institution can on its own.

Cost structure under the SFG Affiliation Program
ItemWho bears itNotes
Sports infrastructure developmentSFG — free of costOn a 5–10 year affiliation plan; SFG bears the full cost
Training and coachingStudentsMinimum fees, kept affordable by design
Tournament participationSchool or studentCharged on actuals only
Equipment and devicesProvided by SFGEvery centre equipped to international standard

Exact terms — territory, duration, revenue share and responsibilities — are set out in the MoU and agreed in writing before any work begins. Call +91 96651 03220 or email Hello@skillforglory.in for the current partnership terms.

How to apply

Seven steps from first call to first session.

Nothing is committed until both sides have seen the ground and signed the same document. There is no cost to starting the conversation.

Choose School / college affiliation in the enquiry form and tell us your district — we will come back with the territory position.

  1. Discussion

    Tell us about your institution, your land and what you want sport to do for your students.

  2. Inspection

    Our team visits and surveys the site — area, access, drainage and existing facilities.

  3. Second inspection

    A technical re-check before anything is committed to paper. We would rather find a problem now.

  4. MoU signed

    Territory, term, scope, responsibilities and costs, agreed in writing before work begins.

  5. Development

    We build. Grounds, courts, turfs and equipment, to international standard.

  6. Implementation

    Coaches deployed, curriculum integrated, batches formed, technology installed.

  7. Operations begin

    Training starts, performance is tracked, and your students enter district and state competition.

Admissions open

Is your tehsil still open?

We are allocating one Sports Excellence Centre per tehsil and block. Call us with your district and we will tell you honestly whether the territory is available.

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